When you turn your passion into a startup: Rodrigue’s Vegan Bites

Chakala

As I continue discovering new healthy Lebanese brands, Rodrigue’s Vegan Bites was brought to my attention. By Rodrigue himself. And I thank him for that.

Rodrigue has created the concept as a way to turn one of people’s favorite food items into a healthier vegan version. In an attempt to eliminate milk and its derivatives from his food, he came up with Joubnat Laws. This cheese is made entirely, at home, from raw almonds, olive oil, lemon juice, garlic and Himalayan salt. The seasoning differs between each variety of cheese.

Joubnat Laws
Joubnat Laws

It started as a passion where he would make cheese during his free time and then after getting feedback from his clients, he decided to move this into a full time job.

You can order your products from Rodrigue’s Facebook page: Rodrigue’s Vegan Bites. It takes him 3 days to produce the cheese, but to compensate for the lack of human touch in this process and because he likes to meet his clients, Rodrigue provides a free delivery service where he delivers the cheese himself.

Rodrigue is following a traditional strategy to expose his products; he counts on word of mouth. He is a firm believer that if you like his products you will tell your friends about it. This is one of the things that makes these vegan bites genuine, traditional and made with love (as mentioned on the ingredient list).

He has three star products in the cheese section:

Rodrigue's Vegan Cheese
Rodrigue’s Vegan Cheese
  • Habet Barake, which you can enjoy baked or raw.

Rodrigue’s recipe:

Baked in the oven for 15-20 minutes until it forms a brown crust. Add some olive oil and garnish with rocca, green olives, joz and lemon juice.

Raw with some olive oil, feta cheese and the same garnish.

  • Chili, which you can enjoy baked or raw.

Rodrigue’s recipe:

Baked in the oven for 15-20 minutes until it forms a brown crust. Add some olive oil and garnish with radish, coriander or any type of greens.

Raw with some olive oil and the same garnish.

  • Chanklish, which you can enjoy baked or raw.

Baked with the same process and you can add some zaatar for more flavors.

Raw with some onions and tomatoes like traditional chanklish.

Other than Jebnet Loz, Rodrigue created something he called: Chakala

Chakala
Chakala

The product symbolizes everything Rodrigue believes in. It is made of very few ingredients, each of which brings something to the final product. And, most importantly a lot of love. Chakala is quite intense in flavor so if you are a real chocolate fan, you should definitely try it.

Rodrigue has a long term plan and he is working on new and different products. Rodrigue’s Vegan Bites is a brand with an established philosophy, the philosophy of Rodrigue. You might not agree with it but you definitely have to try his bites. I also suggest you spend some time getting to know Rodrigue!

Thank you Rodrigue for the cheese and the conversation!

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